I’m Bored With Hospitality’s AI Conversation

Written By April Key

Stop Fighting Over the Booking. That’s Not Where AI Gets Interesting.

Every hospitality panel this year (and next) has the same subplot: who owns the booking when AI enters the mix. How do we get inside ChatGPT’s results? How do we protect direct bookings from an AI concierge that might send guests somewhere else? How do we make sure our rates show up right?

April Key
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